“Campaigning has always been about three variables. It’s always been about time, people, and money. These social media tools we’re leveraging have made it easier for us to spend less time organizing more people, and for less money,” he says. “But the reality is that none of those do well without a candidate who has a powerful message that gets people to engage. I’m honored and lucky to be working with a candidate who is the perfect one in that regard, because Bernie Sanders clearly has an authentic message that resonates.”

http://www.fastcompany.com/3058681/inside-bernie-sanders-social-media-machine