How Social Media Affects the Eaton Centre Shooting

Weekend summer evenings in downtown Toronto are normally bustling with pedestrians, festival goers, and shoppers peacefully hanging out at the mall.

On Saturday evening, that usual peacefulness was shattered as gunshots replaced the usual sounds in the Toronto Eaton Centre food court. One person died at the scene with seven others injured including a 13-year-old boy who suffered gunshot wounds. He is currently improving.

News of the incident instantly broke.

But it broke not on broadcast nor through traditional mainstream media reporting. One of the first to report it was a professional baseball player tweeting live from the scene:

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