Every startup founder that’s been slogging it…

Link

“… Every startup founder that’s been slogging it out long enough will tell you “It never gets easier.” If you manage to truly find product market fit, maybe you’re no longer worrying about making rent; instead though, you’re worrying about how to negotiate a larger office, or how to fire your first employee, or how to sustain growth off an ever-increasing base, or how to make it home in time for dinner with your family.

“Starting a startup is fun. Sustaining a startup is grueling. Sure, there’s the off-chance you might sell, but that’s likely five to ten years out. In between, there’s countless sacrifices along the way. And if you’re among “the other 95%”, there’s all that same sacrifice only to ultimately wind down something you’ve put more into than potentially anything else in your life.

“Why on earth should anyone commit to this? Simple — because you can’t not do it. Because if you don’t, then who will? This reasoning is similar to the makings of great side projects. It’s not done for the fame, or the fortune, it’s done for the love of making something that might not exist without you.”

https://medium.com/@Romemike/the-biggest-trap-for-founders-only-three-guys-are-talking-about-8f2b0b517682

The initiator For each person who…

Quote

The initiator


“For each person who cares enough to make something, who is bold enough to ship it, who is generous enough to say, “here, I made this,”…


“There are ten people who say, “I could have done it better.”


“A hundred people who say, “Who are you to do this?”


“A thousand people who say, “I was just about to do that,”


“and ten thousand people who don’t care at all.


“And all of that is okay, because the person we need, the one we cherish, the one we would miss, is the first person, the initiator, the one who cares.


“Thanks for shipping your work.” — Seth Godin

http://sethgodin.typepad.com/seths_blog/2015/11/the-initiator.html

launching a side project may take less…

Quote

“…launching a side project may take less time and effort than writing a blog post, while returning an outcome that is equal to dozens of blog posts in most cases. ”


“Give Something Valuable Away in Order to Sell Something Related.”


“…a value that is related to our core business that we build on the side without losing our main focus.”


“It’s more likely you’ll use a good product many times than read a good blog post many times. This repeated usefulness is what makes software products so valuable. With a blog, you need to continually produce content at a high level and high rate to keep people coming back. This is possible, it just takes longer,”


“Side projects come with many other benefits. You can use them as a way to test new ideas instead of confusing your product offering by adding a new feature to your core product.”


“It is not rocket science: People don’t really care about your business unless you give them a reason to. But they start to care once you start doing the legwork that helps them or creates value.


“… this means focusing on creating awesome stuff that doesn’t even feel like marketing in the first place.

https://medium.com/swlh/side-product-marketing-is-the-new-king-a75c4ed0c0c5