Tag Archives: tv

The visual two dimensional medium of TV…

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“The visual, two-dimensional medium of TV and film are still the easiest and cheapest way to sell a story or share your vision with the world.

“There’s a reason the cable companies still exist: people are too lazy to hunt and kill their own content and, more important, the passive medium of television allows for maximum consumption with a minimum of effort.”

“Remember: to be truly ubiquitous a technology has to ruin our lives.

“The cellphone didn’t become ubiquitous until everyone around you saw the need to own a glowing slab of black metal.

“The Internet didn’t take off until everyone around you saw the need to play Farmville until they died.

“The television didn’t take off until everyone in the world realized it was infinitely better than reading.

“As it stands VR won’t ruin our lives. Instead it will just mildly amuse us until something better comes along.”

https://medium.com/@johnbiggs/vr-is-a-dud-a96470bb6455

When TV was king the secret to…

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“When TV was king, the secret to media was money. If you have money, you can reach the masses. The best way to get money is to make powerful interests happy, so they’ll give you money you can use to reach the masses and get re-elected.


“Now, though…When attention is scarce and there are many choices, media costs something other than money. It costs interesting. If you are angry or remarkable or an outlier, you’re interesting, and your idea can spread. People who are dull and merely aligned with powerful interests have a harder time earning attention, because money isn’t sufficient.


“Thus, as media moves from TV-driven to attention-driven, we’re going to see more outliers, more renegades and more angry people driving agendas and getting elected.”

http://sethgodin.typepad.com/seths_blog/2010/10/how-media-changes-politics.html