As clutter has increased advertisers have responded…

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“As clutter has increased, advertisers have responded by increasing clutter. And as with pollution, because no one owns the problem, no one is working very hard to solve it.”

“Because our needs as consumers are satisfied, we’ve stopped looking really hard for new solutions.”

“…This is a very, very big haystack, and interruption marketers don’t have that many needles. …”

“…Catch-22: The more they spend, the less it works. The less it works, the more they spend.”

“Imagine a tropical island, populated by people with simple needs and plenty of resources. You won’t find a bustling economy there.

“That’s because you need two things in order to have an economy: people who want things, and a scarcity of things they want. Without scarcity, there’s no basis for an economy.

“When there’s an abundance of any commodity, the value of that commodity plummets.

“If a commodity can be produced at will and costs little or nothing to create, it’s not likely to be scarce, either. That’s the situation with information and services today. They’re abundant and cheap. Information on the web, for example, is plentiful and free.

“…This combined shortage of time and attention is unique to today’s information age. Consumers are now willing to pay handsomely to save time, …

“The reward comes to the marketer in the form of an increased ability to concentrate on nurturing the customers who represent the quality permission candidates for future business.”

http://sethgodin.typepad.com/freeprize/

Human brains are terrible at keeping track…

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“Human brains are terrible at keeping track of a series of small numbers, and equally bad at accurately measuring time.

“Searching comes in tiny chunks of time, most only a few minutes or less, spread out over the entire week.

“As an activity, it could not be better designed to fool our brains.”

http://www.meemim.com/2016/04/11/esn-and-intranet-usage-and-their-effects-on-information-accessibility/

Being right keeps you in place Being…

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“Being right keeps you in place. Being wrong forces you to explore”


“Taking tests increases performance – even when you fail the tests. Deliberately making mistakes during training led to better learning than being taught to prevent errors.”


“The most effective way to change your behavior over the long term is to manipulate your environment. Change your surroundings to make what you should do easy and what you shouldn’t do hard.”


“Merely deciding you’re committed for the long-term vs the short-term dramatically increases progress and improvement.”


“Greatness Isn’t Born. It’s Grown. Here’s How:”


“The differences were staggering. With the same amount of practice, the long-term-commitment group outperformed the short-term-commitment group by 400 percent.”

http://www.bakadesuyo.com/2012/11/never-stop-growing-learning/

Clocks Are Too Precise (and People Don’t Know What to Do About It)

Robinson Meyer in The Atlantic:

In 600 years, scholars translating books from before the 21st century will know that “noon” needs to be “1 p.m.”

And the opportunity cost for ignoring Leap Seconds…

Reddit, LinkedIn, and Yelp all suffered issues related to the last leap second in 2012. And, more seriously, computer booking systems used by Qantas Airlines all struggled, delaying flights by hours.

In some cases, it is impossible to update systems before the next leap second arrives. Matsakis spoke of a Switzerland power company whose backup systems only turn on when needed—otherwise, they sit disconnected from the network. When they were activated in a test after the last leap second, they crashed.

Had they been needed at the time, Matsakis said, parts of the country would have suffered a blackout.