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“As clutter has increased, advertisers have responded by increasing clutter. And as with pollution, because no one owns the problem, no one is working very hard to solve it.”

“Because our needs as consumers are satisfied, we’ve stopped looking really hard for new solutions.”

“…This is a very, very big haystack, and interruption marketers don’t have that many needles. …”

“…Catch-22: The more they spend, the less it works. The less it works, the more they spend.”

“Imagine a tropical island, populated by people with simple needs and plenty of resources. You won’t find a bustling economy there.

“That’s because you need two things in order to have an economy: people who want things, and a scarcity of things they want. Without scarcity, there’s no basis for an economy.

“When there’s an abundance of any commodity, the value of that commodity plummets.

“If a commodity can be produced at will and costs little or nothing to create, it’s not likely to be scarce, either. That’s the situation with information and services today. They’re abundant and cheap. Information on the web, for example, is plentiful and free.

“…This combined shortage of time and attention is unique to today’s information age. Consumers are now willing to pay handsomely to save time, …

“The reward comes to the marketer in the form of an increased ability to concentrate on nurturing the customers who represent the quality permission candidates for future business.”

http://sethgodin.typepad.com/freeprize/

“Human brains are terrible at keeping track of a series of small numbers, and equally bad at accurately measuring time.

“Searching comes in tiny chunks of time, most only a few minutes or less, spread out over the entire week.

“As an activity, it could not be better designed to fool our brains.”

http://www.meemim.com/2016/04/11/esn-and-intranet-usage-and-their-effects-on-information-accessibility/

“The visual, two-dimensional medium of TV and film are still the easiest and cheapest way to sell a story or share your vision with the world.

“There’s a reason the cable companies still exist: people are too lazy to hunt and kill their own content and, more important, the passive medium of television allows for maximum consumption with a minimum of effort.”

“Remember: to be truly ubiquitous a technology has to ruin our lives.

“The cellphone didn’t become ubiquitous until everyone around you saw the need to own a glowing slab of black metal.

“The Internet didn’t take off until everyone around you saw the need to play Farmville until they died.

“The television didn’t take off until everyone in the world realized it was infinitely better than reading.

“As it stands VR won’t ruin our lives. Instead it will just mildly amuse us until something better comes along.”

https://medium.com/@johnbiggs/vr-is-a-dud-a96470bb6455

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