“Digital natives were concerned about what they could do with technology. Now data natives want to know what technology can do for them.”

“…It’s an interesting quagmire. Traditionally, new technology has expanded people’s notion of what’s possible. Now the crowd is already dreaming of products no one knows how to build yet.”

“…Giving people recommendations to interact with and learning from their choices is one of the clearest examples. The more recommendations you serve, the smarter you can get by recording and reacting to people’s preferences. This is why 35% of Amazon’s revenue comes from recommendations — and why 75% of Netflix content is consumed based on recommendations.”

http://firstround.com/review/this-is-how-you-build-products-for-the-new-generation-of-data-natives/