“In the 20th Century, the basic financial entity was the corporation. The corporation raised money from investors and distributed some of it as salary to employees. Corporations were under pressure from investors to meet certain goals, and corporations put pressure on employees to behave a certain way in order to meet these goals. The financial incentives for employees to suppress their own personalities and emotions were indirect.
“In the 21st Century, the basic financial entity is the individual. Individuals are exposed to the whims of the market directly, incentivizing them to suppress their own personality and emotions in order to “be themselves” in a way that is likely to generate the highest financial return.
“This means creators and entrepreneurs are freer than ever. But it also means they are trapped in an invisible financial machine that encourages them to completely forget who they are, to become the person that the market needs them to be.”
https://www.drorpoleg.com/selling-your-soul-to-yourself/
