Year: 2016

“People who talk for pleasure, as opposed to people who talk to communicate, become wonderful talkers over the years. They have eloquence. That whole thing of looking somebody straight in the eye and saying something—my goodness. What a fine thing. Who would want to miss it?” — Wendell Berry, farmer writer and philosopher, interviewed in the Fall 2015 issue of Modern Farmer

http://1999.blogtogether.org:12048/users/mistersugar/2016/05/06/0036.html

“As clutter has increased, advertisers have responded by increasing clutter. And as with pollution, because no one owns the problem, no one is working very hard to solve it.”

“Because our needs as consumers are satisfied, we’ve stopped looking really hard for new solutions.”

“…This is a very, very big haystack, and interruption marketers don’t have that many needles. …”

“…Catch-22: The more they spend, the less it works. The less it works, the more they spend.”

“Imagine a tropical island, populated by people with simple needs and plenty of resources. You won’t find a bustling economy there.

“That’s because you need two things in order to have an economy: people who want things, and a scarcity of things they want. Without scarcity, there’s no basis for an economy.

“When there’s an abundance of any commodity, the value of that commodity plummets.

“If a commodity can be produced at will and costs little or nothing to create, it’s not likely to be scarce, either. That’s the situation with information and services today. They’re abundant and cheap. Information on the web, for example, is plentiful and free.

“…This combined shortage of time and attention is unique to today’s information age. Consumers are now willing to pay handsomely to save time, …

“The reward comes to the marketer in the form of an increased ability to concentrate on nurturing the customers who represent the quality permission candidates for future business.”

http://sethgodin.typepad.com/freeprize/

“Human brains are terrible at keeping track of a series of small numbers, and equally bad at accurately measuring time.

“Searching comes in tiny chunks of time, most only a few minutes or less, spread out over the entire week.

“As an activity, it could not be better designed to fool our brains.”

http://www.meemim.com/2016/04/11/esn-and-intranet-usage-and-their-effects-on-information-accessibility/

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